Often asked: If A U.S. Retailer Wants To Comform To The European Policies Concerning How?

Which of the following is a reason for consumers to have privacy concerns regarding cookies?

Which of the following is a reason for consumers to have privacy concerns regarding cookies? Customers cannot realize the amount of information being collected without their knowledge. Cookies are: files that identify visitors when they return to a website.

Why would the customer pyramid be more appropriate in identifying a customer’s lifetime value than utilizing the traditional 80/20 rule?

Why would the customer pyramid be more appropriate in identifying customer’s lifetime value than utilizing the traditional 80 – 20 rule? It helps retailers to convert their unprofitable customers in the lead segment in the customer pyramid to best customers.

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Why is the customer pyramid more appropriate for identifying customers than the 80/20 rule quizlet?

Customers can more easily identify themselves in where they would be located in the customer pyramid than within the 80-20 rule. If shoppers have only buy 20 percent of the time, retailers have a missed sale 80 percent of the time.

Which of the following is a vendor who forms an alliance with a retailer to help gain consumer insight satisfy customer needs and improve performance and profit across a category?

37 Cards in this Set

the largest level in the buying organization is called: merchandise group
which of the following is a vendor who forms an alliance to help gain consumer insight, satisfy customer needs and improve performance and profit across a category category captain

35 

Is it illegal to share customer information?

It prohibits sharing, disclosing, or otherwise making customer usage data accessible to any third party without the customer’s express content. It requires conspicuous disclosure of with whom such data will be shared and how it will be used.

Why is privacy an important concern for many businesses today?

Maintaining privacy and protecting personal information of the customers and the employees is important for all organizations. Privacy management should go beyond mere regulatory requirements, since it not only impacts an organization’s reputation but can lead to financial losses due to loss of revenue and litigation.

What does the 80/20 Rule state?

The 80-20 rule, also known as the Pareto Principle, is an aphorism which asserts that 80% of outcomes (or outputs) result from 20% of all causes (or inputs) for any given event. In business, a goal of the 80-20 rule is to identify inputs that are potentially the most productive and make them the priority.

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When making a good markdown decision a retailer should?

It helps retailers recoup a percentage of the merchandise cost. When making a good markdown decision, a retailer should: -work closely with its vendors and share the financial burden of the markdowns.

What is the advantage of the free form layout to the consumer?

Main advantage of free – form layout is that it enhances the atmosphere of the store and the shopping experience of the customer, shoppers are encouraged to browse through the store and are more likely to make impulse purchase.

Why are vendors in a better position to manage a category than a smaller retailer?

Why can a vendor in a better position to manage a category than a smaller retailer? Vendors have superior information through their focus on a specific category and acquire insights from working with different retailers.

What is the primary objective of CRM process quizlet?

The objective of the CRM process is to: develop loyalty and repeat-purchase behavior.

What is an advantage of selling private label brands for a national retailer?

By selling private – labels, a national retailer can differentiate its assortments. The premium option in the multiple price tiers created for store brands offers: consumers quality that is comparable to that of national brands.

Which is a measure of retailer’s financial performance?

Net margin (also called profit margin), indicates the overall profitability of your business. You need to track this metric to be able to make future decisions based on positive revenue, or the cash actually available to you minus all your expenses.

What can a retailer do to keep customers from being confused about the retailer’s image?

What can a retailer do to keep customers from being confused about the retailer’s image? Develop an integrated marketing communication program to deliver a consistent message. Because of the inconsistencies, consumers are left confused about the retailer’s image and tend to shop elsewhere.

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Which of the following best describes the free form layout of store design?

Which of the following best describes the free – form layout? It is an aesthetically pleasing design and displays limited merchandise. Since a store design cannot achieve all objectives, managers need to make trade-offs among them. Which of the following store designs has a point-of-sale terminal in each department?

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